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Smart habits build digital trust. During Cybersecurity Awareness Month, faculty at the Ourso College are sharing guidance to help business owners take advantage of revolutionary new AI tools while keeping their data safe.
Government shutdowns create a cascading financial impact that begins with federal workers but quickly spreads throughout the economy, with effects intensifying the longer the shutdown persists. LSU finance expert Rajesh Narayanan explains how the ongoing shutdown could ripple through household budgets.
You may have heard a story on the news or, unfortunately, experienced it yourself: being followed in a retail store, ignored at your restaurant table, or treated with a dismissive attitude for unclear reasons. A groundbreaking new study co-authored by Kris Lindsey-Hall, associate professor in the LSU Department of Marketing, explores this uncomfortable phenomenon, giving it a name and framework: Profiling as a Service Failure.
Like many of the online programs available at LSU, the online Bachelor of Science in Marketing with a concentration in Digital Marketing benefits from faculty who bring both research expertise and real-world applications into the classroom. One such faculty member is Dr. Jianan Wu, an instructor in the Department of Marketing at the E. J. Ourso College of Business.
LSU is leading two teams and contributing to two others that are finalists in the Gulf Futures Challenge, a national competition by the National Academies of Sciences, Engineering, and Medicine (NASEM) Gulf Research Program and Lever for Change, a nonprofit affiliate of the MacArthur Foundation. One of the finalist teams, the Iberia Parish Clean Energy Hub, is led by Professor Andrew Schwarz of the Stephenson Department of Entrepreneurship & Information Systems.
Read the latest issue of Ourso on the Geaux, the official e-newsletter of the E. J. Ourso College of Business. This month, an Ourso-led team was named a finalist in the Gulf Futures Challenge, our entrepreneurship faculty worked to make research more relevant, we announced our next alumni events, and more.
Money may not grow on trees, but in Baton Rouge, you might be lucky enough to find cash taped to an old oak. Cash Stash Baton Rouge (@cashstashbr on Instagram) is the mysterious entity hosting money scavenger hunts. It all started when marketing major Dylan Garcia, 20, was inspired by a cash stash happening in his hometown.
Have you ever wondered how groundbreaking academic research makes its way to the entrepreneurs and business leaders who could use it most? The process is not always as smooth as you might think. Ted Waldron, professor in the LSU Stephenson Department of Entrepreneurship & Information Systems, tackled the thorny issues surrounding this question in a recent article published in the prestigious Journal of Business Venturing.
Read the latest issue of Ourso on the Geaux, the official e-newsletter of the E. J. Ourso College of Business. This month, we announced our Hall of Distinction honorees, learned about our students' summer internship experiences, welcomed new faculty, and more.
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